Are you a right-brain person who uses in-depth analysis, reasoning and data to make informed decisions or are you predominantly a left-brain person who uses intuition, creativity, and big picture thinking to make strategic decisions? I believe that successful marketers and entrepreneurs today need to be “whole-brained”, that is they need to provide creative and strategic leadership but have the sound technical skills to analyze market data and customer behavior.
This is the blog of Matt Kaplan of Sharon, MA. I have had a successful Product, Strategy, and Marketing career supported by an in-depth understanding of technologies and a degree from MIT. I’ve played major roles in the development of early-stage Internet businesses and am open to consulting and full-time job opportunities. For more information about me, visit my LinkedIn profile.
